Hire Association Europe is the combination of two leading trade associations; HAE and
EHA, with member hire and rental companies in the UK, Ireland and continental
Europe. The Association is unique in that it brings together the diverse sectors
involved in hire: HAE with membership from tool and equipment and plant; and EHA
with membership from audio visual, catering, inflatable, marquee and portable
sanitation hire sectors. Our supplier members also add a valuable component to our
Association.
Members range from major national and international multi-site businesses, to
regional hire businesses and many companies operating from one or more location.
Hire Association Europe is held up as Model Trade Association by the Government.
We are a non-profit making organisation, limited by guarantee. Hire Association
Europe can trace its roots back to 1974.
HAE and EHA offer guidance to member companies to assist in improving industry standards
to supporting campaigns to increase the awareness of the benefits of hire to end users. The
Associations act in partnership with Government agencies and serve the hire industry through
lobbying on behalf of its membership. HAE and EHA play a strategic role in support of the
promotion and protection of the hire and rental industry.
Hire Association Europe exists to:
• Promote a profitable, sustainable and customer centred hire and rental industry
• Encourage members to adopt the highest standards of safety and ongoing maintenance
• Offer bespoke training and ongoing skill development opportunities in the industry
• Make the case for our industry to Government, regulators, other agencies, the media and
general public based on member information, research and analysis
Working with our members we have devised a voluntary Code of Conduct which seeks to
amplify these goals. As with most documents of this nature, it is for member companies to
formulate and manage policies relating to consumer and other relationships, but we ask that
they understand and adhere to the principles set out in the Code.
Where a grievance does occur in relation to the hire and rental activities of our members, Hire
Association Europe will facilitate arbitration to assist with resolution.
 
 STANDARD TERMS
These terms are applicable to all members and cover all of the hire and rental services provided
by members of Hire Association Europe. Members are encouraged to:
GENERAL
Conduct their business lawfully and comply with all relevant legislation and judicial decisions
and trade fairly and responsibly. Behave at all times with honesty and integrity and endeavour to
ensure that all other persons with whom the member has a commercial relationship, behave
similarly. Members will not, knowingly, misrepresent facts to a customer concerning any aspect
of a hire or rental transaction.
HIGHEST STANDARDS
Observe the Code of Conduct, which protects the interests of all customers ensuring that the
services provided are of the highest possible standard.
PREMISES
Operate from a suitable place of business and comply in full with all relevant regulations. In
premises where customers are dealt with, the facility should be clean with a professional
appearance, disciplined and well-regulated.
BUSINESS HOURS
Display hours of business prominently on premises and, where possible, on delivery notes.
TRAINING
Ensure that their staff, are adequately trained to a standard at least as high as that provided by
Hire Association Europe Training programmes and to maintain a training log book for future
reference.
ADVERTISING
Ensure that all their advertising and literature will contain no misleading or inaccurate
statements, use their best endeavours to avoid such misleading statements and comply with
the codes and standards set by the Advertising Standards Authority.
STAFF ACCESS
Ensure that a copy of the Code of Conduct is distributed to all operating locations of the
member and that all operational staff have a proper understanding of the Code.
CUSTOMER ACCESS
Provide a copy of the full Code of Conduct, when requested by a customer.
INSURANCE
Ensure that they hold adequate insurance to cover any possible claims made by customers